Resume

Guadalajara / Mexico City

• Founded and lead a custom software agency (web, mobile apps, APIs and integrations, IoT) with 6+ projects in production; I run client discovery, requirements, scoping, phased roadmaps and delivery, and own the client relationship end to end.
• Delivered, with the team, the FMG Intranet for the Mexican Gymnastics Federation (affiliate management for 25,000+ athletes, 2,000+ coaches, 1,500+ judges and 35+ associations with role-based permissions) and Carnet Digital, QR-based digital accreditation and access control at competitions.
• Also shipped, with post-launch support, AcademyPros (multi-tenant platform for music and arts academies: bookings, credits, payments, attendance), OS204 (SaaS for sports academies with payments, schedules and leads), Vuelve (loyalty with digital cards in Apple and Google Wallet), Turbocompilador (sports competition results), SubmitFlow (backend-free forms), Taskit and ConvertirPDF.

Mexico City

• I lead a non-profit supporting Mexican athletes, connecting socially responsible companies with sports talent.
• I manage sponsorships, facilities, and training equipment to help athletes reach peak performance, including Olympic aspirations.

Guadalajara, Mexico

• Co-founded the company and owned the vision, roadmap and delivery of a three-app platform serving 700 clients across the Guadalajara metro area.
• Conceived, designed and led, with the development team, the technician app (service reports, job calendars and real-time evidence), the client app (service calendar, reports and manifest downloads) and the admin panel (analytics, clients, staff and finance).
• Took the platform from zero to one, from discovery to launch and daily operation; the company concluded operations in 2026.

• Owned and launched BEES Pay Wallet MVP 1.0, a B2B2C eWallet for shopkeepers on AB InBev's BEES marketplace, available in 10,000+ Modelorama stores across Mexico; led a squad of about 10 (product, design, engineering) and aligned global and regional stakeholders across Mexico and Colombia.
• Coordinated third-party partners to deliver digital payments, 24/7 top-ups, bill pay, transfers and KYC, and integrated an external mPOS for card acceptance plus multiple cash-in options (FY22 roadmap).
• Co-led agile ways of working and best practices for Z-Tech's product and tech teams (200+ people), rolled out with the New York headquarters.

• Conceived and launched KueskiUp, an earned wage access product to advance already-earned salary before payday: interest-free, not a loan, no credit-score impact, funds within hours.
• Took the idea to a functional product in 3 months as an internal initiative within the New Products team; it served about 250 employees for about a year.

Mexico City

• Digital marketing strategist focused on startup growth (SEO, SEM, social, content), maximizing ROI.

Mexico City

• Product Owner of Weex Wallet (later relaunched as Mibo) from day one: a Mexican digital wallet and neobank with a no-fee Mastercard card, covering product, strategy and growth.
• Grew the product to about 350K users nationwide in about 3 years; it surpassed 1M+ downloads and was later acquired by Fondeadora.

Guadalajara, Mexico

• Led user experience and the support team for a pioneering Mexican ride-hailing app, an alternative to Uber with cash payments and no surge pricing.

• Cut first response time from 36 hours to 1 hour (97% less) and raised CSAT from 67% to 95%; implemented Intercom, Zendesk and Mixpanel.

• Managed a team of 8 agents serving 150 clients and built a knowledge base of 60+ articles.

• Researched resilience and intergenerational growth strategies for SMBs.

• Designed the digital marketing strategy for the former Mayor of Guadalajara (social, content, SEO).

• Managed 12 supervisors and 250 agents; cut AHT from 9 to 6:30 min and raised service quality from 70% to 90%.