Resume

Mexico City

• I lead a non-profit supporting Mexican athletes, connecting socially responsible companies with sports talent.
• I manage sponsorships, facilities, and training equipment to help athletes reach peak performance, including Olympic aspirations.

Guadalajara, Mexico

• I lead the vision and development of three products for the service industry: a technician app (real-time job tracking and evidence), a web management app (analytics, clients, staff, finance), and a client app.
• I blend technical excellence with business growth to redefine efficiency in the sector.

• Led fintech initiatives; flagship product BEES Pay, an eWallet for Modeloramas with digital payments, 24/7 top-ups, and bill pay.
• Integrated an mPOS system to accept credit/debit cards and multiple cash-in options.

• On the 'New Products' team, I conceived and built KueskiUp, an Earned Wage Access solution to advance already-earned salary.
• Fintech innovation focused on financial inclusion and flexibility.

Mexico City

• Digital marketing strategist focused on startup growth (SEO, SEM, social, content), maximizing ROI.

Mexico City

• Helped build Mibo (formerly Weex Wallet) from inception, one of Mexico's most successful fintechs: product, strategy, and growth.

Guadalajara, Mexico

• Led user experience and the support team for Mexico's pioneering private and shared ride app.

• Cut First Response Time from 36h to 1h and raised CSAT from 67% to 95%; implemented Intercom, Zendesk, and Mixpanel.

• Built a 60+ article knowledge base and managed a team of 8 agents serving 150 clients.

• Researched resilience and intergenerational growth strategies for SMBs.

• Designed the digital marketing strategy for the former Mayor of Guadalajara (social, content, SEO).

• Managed 12 supervisors and 250 agents; cut AHT from 9 to 6:30 min and raised service quality from 70% to 90%.