Intranet FMG
Intranet for the Mexican Gymnastics Federation: a central hub for internal operations, member management, and communication across staff, gymnasts, and coaches.
Plataforma interna · Gestión · Roles
Product case studies
Products and initiatives I've led.
OS204
SaaS platform for sports academies. Centralizes athletes, schedules, payments, and prospects, replacing spreadsheets and scattered chats. From strategy and discovery to launch, with a revenue dashboard and a lead-gen microsite.
SaaS · 0→1 · Pagos · Dashboard
Vuelve
Loyalty-program app for local businesses: replaces paper punch cards with digital cards in Apple and Google Wallet. QR visit tracking, a priced catalog, prepaid packages, and automated retention campaigns, with an analytics dashboard and no per-visit fees.
SaaS · Lealtad · Mobile Wallet · 0→1
AcademyPros
Management platform for music and arts academies. Bookings, credit and payment control, attendance, and dedicated portals for students, teachers, and admins, with WhatsApp integration and customizable branding.
SaaS · Multi-tenant · Reservas · WhatsApp
TrackerX
Platform to monitor athletic performance in real time. A shared space for athlete and coach with dynamic charts, data export, and evidence-based decisions for rhythmic gymnastics, artistic gymnastics, and Hyrox.
Analítica · Data viz · Deporte · 0→1
Carnet Digital
Digital athlete card for rhythmic gymnastics: athlete profiles, training logs, and progress and competition tracking in one place.
Deporte · Mobile · Perfiles
Taskit
Utility to create task lists and share them via dynamic links. Minimalist by design: generate a link and collaborate instantly, no friction or sign-up.
Producto propio · Utilidad · Web
ConvertirPDF
Free web tool to convert PDF to image (JPG) with selectable quality (200/300/450 DPI), batch processing, and ZIP download. No sign-up and no data stored: privacy-first.
Producto propio · Utilidad · Privacidad
KueskiUp
Kueski's earned wage access product: lets workers access a percentage of the salary they've already earned for days worked, before payday and interest-free —it's not a loan and doesn't affect credit scores. Funds arrive within hours.
Fintech · Earned Wage Access · Nómina
BeesPay
Fintech wallet for AB-InBev's BEES marketplace, aimed at small retailers: mobile POS payments, transfers, bill pay, top-ups, and KYC verification. Project closed; part of its history is available at the link.
Fintech · Wallet · POS · KYC
WeexWallet
Digital wallet and neobank in Mexico (no-fee Mastercard card), with 1M+ downloads. Relaunched as Mibo and later acquired by Fondeadora, folded into its platform. The product no longer exists as a standalone.
Fintech · Neobanco · Wallet · Adquisición
Placeit
Envato's mockup and design platform: create product mockups, logos, social templates, and videos right in the browser, with no design skills. One of the world's largest template libraries, editable via drag-and-drop.
Diseño · Mockups · SaaS · Envato
Empowerkit
Web platform helping multi-location businesses, franchises, and small networks manage localized websites while keeping brand rules consistent. Envato retired and phased out the service as part of changes to its digital offerings.
Multi-location · Websites · Branding · Envato
VoxFeed
Influencer marketing marketplace connecting brands, agencies, and influencers in Mexico. End-to-end campaign management, transparent transactions, and real-time reporting over a base of thousands of creators.
Marketplace · Influencer marketing · SaaS
CityDrive
Mexican ride-hailing app born in Guadalajara, an alternative to Uber. 24/7 private driver with no surge pricing, cash payments, and no card required; it operated across several cities in the country.
Movilidad · Ride-hailing · App